4 Online Marketing Reporting Tools That Every Digital-marketing Professional Should Know about

Seo reporting tool

Generating SEO reports can be a time consuming and stressful process for digital-marketing enthusiasts. Luckily, a plethora of SEO reporting tools exist online to make these tasks easier, and the best part is that most of them are free. For those of you who are just getting into SEO and digital marketing, or for those who are just looking to upgrade their SEO toolbox and make their life a bit easier, here is a list of 4 SEO reporting tools that I think are the most useful, and the best in their class.

1) Open Site Explorer (OSE): MOZ, formerly known as SEOMoz, is an industry leader in SEO tools. Their motto: “Inbound marketing is complicated. Moz’s software makes it easy” couldn’t be more true, especially with Open Site Explorer. If you’re looking for a quick analysis of how strong a website is, Open Site Explorer is perfect. OSE allows you to easily analyze the web-presence of any website, for free. Simply type in the URL and OSE will return grades for domain/page authority, page link metrics, page social metrics, and even a complete list of linking domains and anchor text.

2) WooRank: Much like Open Site Explorer, WooRank provides an instant website review for free. Without a premium account, you’re only allowed to generate 1 free report per week, but if you’re working as a digital marketer in-house, or analyzing only your own website, 1 free report each week is plenty. These reports go a bit more in-depth than OSE, dividing the report into 12 sections including the most important action items for your site, site’s traffic numbers and audience demographics, mobile optimization, and even gets into security and usability metrics.

3) Hubspot’s Marketing Grader: HubSpot’s Marketing Grader isn’t like many of the other SEO reporting tools available online. Marketing Grader digs deeper into your online marketing strategies, and focuses on more than just your website’s SEO activities. The tool lets you know if your effectively bringing visitors to your website by investigating your blogging activities, your site’s SEO efforts, the usability of your mobile site, and you social media activities.

4) HubShout’s Reselling Dashboard: If you’re a online marketing reseller, you should definitely check out Hubshout’s white-label outsourcing plans, which conveniently utilizes their multi-use dashboard. HubShout makes outsourcing of online marketing strategies such as SEO, PPC, and email marketing simple by grouping multiple reporting tools easily into their unique dashboard. You can do keyword research, view webpage analytics, build and manage online marketing campaigns, and even market through the dashboard. You can also keep up with all your daily tasks through their task manager, which is also integrated into the dashboard.

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