One of the most important parts of running a business is your marketing efforts. If people don’t know about your products and services, it is going to be hard to find customers. Though there are many marketing methods available, it is becoming more and more important to focus on digital marketing. Nearly everyone in the U.S. uses the internet on a daily basis, and 93% of all online experiences start with a search engine. That is why it’s important to have a digital marketing strategy for your business that will help to ensure your products and services are seen by those who might be interested in purchasing them.

One of the easiest and cheapest way to market your business online is through the use of social media. Having a Facebook page for your business as well as using other social media such as Twitter, Instagram and Snapchat is a good way to get the word out about your business for little or no cost. Keep in mind, though, that these methods only reach as far as their own channels, and people generally have to be looking in these places to find you.

Another way to do digital marketing is to have your own website. This allows you to pretty much produce any content you want and package it how you want it. However, for your website to be an effective marketing tool, it has to be done right. A poorly constructed website that no one can find will do you no good. For one thing, your site must be optimized for mobile. This means that it will show up properly on a mobile device such as a phone. This is important, because more and more people are using their phones for buying online. In fact, 51% of people are more likely to purchase from a mobile optimized site. It’s also important that you use search engine optimization to ensure people can find your website. This involves using the right keywords for the search engines, such as Google. Your website’s name should be one of the keywords used most often. Names of products as well as your city location also are important.

Because SEO is so important, you may want to work with a professional SEO company. Though a professional SEO company will come with a cost, you can find affordable SEO companies if you know where to look.