Four Dos and Don’ts of Effective Website Development and Design for Mobile

Inbound marketing définition

According to Mashable, global mobile internet usage makes up 17.4% of all internet usage, representing a 6.3% increase from 2012. As statistics from an August 2013 study by Pew Internet show, 91% of Americans now own a cellphone, over 50% of which are smartphones. Subsequently, mobile commerce is expected to grow by more than 67% this year, according to Internet Retailer.

In order to be successful on the worldwide web, you need to have a smart internet marketing strategy. This includes SEO, high quality website development and design, and an understanding of who your target audience is. All of those things remain true in the Mobile Age, but there are some added things you have to consider if you want to successfully generate mobile revenue through an inbound marketing strategy. 75% of all mobile users say they prefer mobile-optimized sites, with 96% saying they get frustrated when a brand’s page is too difficult to use, according to Google. If your website development and design is driving away your mobile audience, here are some things you need to consider.

The Dos of Website Development and Design

  • Focus on Relevant, Useful Content
  • According to Inbound Marketer, businesses that focus on providing custom, high quality content through a blog have 61% higher sales than those that do not. Why? 90% of customers say that custom content is important for making a decision and 78% say it’s important in building a business-consumer rapport. If you’re not using a blog to offer relevant, useful content, what are you waiting for?

  • Create a Responsive Web Design
  • The one thing that mobile users hate more than anything, according to KissMetrics, is a slow-loading, unusable site. In fact, 44% will abandon your site if it takes longer than three seconds to load. As the Huffington Post points out, responsive web development and design is the best way to build a page that loads quickly for traditional web surfers and mobile users, thereby decreasing your page’s bounce rate.

The Don’ts of Website Development and Design

  • Don’t Over-complicate Things
  • One of the best ways to rob your users of convenience is by over-complicating your website. Too many menus, too many pictures, and poor design choices can lead to your site being nearly unusable. As Inc. suggests, try running a “three-second test” on your mobile site. If people can’t figure out what to do within that time, you need to go back to formula.

  • Don’t Overdo It with Your Ad-space
  • As rightly suggests, overdoing the amount of ads on your page is a surefire way to drive people away. First of all, readers come to your site because they want content, not because they want to stare at a page full of ads. Secondly, having a page chock-full of ads is a fantastic way to increase your load times to a molasses-like crawl. People will understand the need for a few ads to draw in revenue, but if you get greedy, they won’t be coming around.

Website development and design has always been a big part of any successful web marketing campaign. By focusing on these four tips, you can make sure your web page is only a draw for potential customers and not a reason to avoid you. Learn more:

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