SEO has for a long time been one of the most important marketing strategy for websites and online businesses. SEO or Search Engine Optimization is the process of optimizing your website and its impact on the internet so as to be counted as one of the authorities in your niche, as reflected by search engine results. Over 90% of online experiences have been found to start with a search engine, and Good SEO can help your website get to the first page of search engine results for your chosen keywords, which is where 75% of people start and finish their searching efforts.

Times and tides have changed drastically over the last few years, but the benefits of SEO still remain intact. Having a good SEO strategy and working with a reputed SEO services company still has its perks, and here are the five most important ones that you need to remember –

• Traffic – Bringing high quality, organic traffic has always been one of the best things about good SEO, and it still is one of the main benefits that you can get from concentrating on having the right SEO moves. Having the right kind and volume of traffic is essential for any business, and as every SEO company will remind you, there is no better place to get organic traffic than search engines.
• Usability – Usability and SEO success are now inexorably linked as top search engines consider it one of the prime factors on which to rank websites. If improving your website usability is part of your search engine optimization strategies, your website users can also benefit from that improvement. This is one overhaul that works both ways, creating a win-win situation.
• Brand Reach – With changing times, securing top positions in search engine rankings has come to be viewed as something of a status symbol. When users search for particular keywords and see your website on the first page, there is a notion that makes them connect your brand with those keywords. This helps facilitate better brand awareness and reach.
• Return on Investment – The results that good SEO can bring to your business are all trackable, measurable and quantifiable, regardless of what kind of business you run. You can track every conversion and follow every lead from an SEO standpoint, and get a better return for your investment.
• Cost Effectiveness – One of the most important benefits of SEO is its cost effectiveness, in the way that a little effort in terms of SEO can bring you a lot of stellar results. When it comes to marketing, SEO is the best possible inbound strategy and significantly better than the stale, dated outbound strategies that are expensive and less efficient. Add to that the fact that web searches are one of the two most popular activities, even now, and you get to cater to people who are already actively looking for the solution you offer, and the possibilities are endless.

While there are many tangible and intangible benefits of SEO, these are the ones that make it a force for good even in changing times.