Forget the pre-Internet days, the business world has changed dramatically over just the last decade or so alone. The days when things like newspaper and radio advertising ruled the day seem like ancient history. Today, arguably the most important things you need, aside from whatever it is you’re selling, are web design firms and a solid digital marketing agency.
But what exactly is a digital marketing agency anyway? It sounds new-age and fancy, but do they really do anything that can help your bottom-line? The short answer of course is yes. To understand exactly how here are three things a digital marketing agency can do for your company.
- Search Engine Optimization: About 12 billion searches are made on the web in the U.S. alone. Technically, virtually everything an internet marketing agency does is to achieve success in this area. Search engine optimization, or SEO, is basically the things you do to your webpage to make it rank highly on Google’s (or any search engine) coveted search results.
For this purpose there are specific mechanical type things you can do to improve your site that we will put under this. Title tags, headers, anchor texts, metatagging, and even the positioning/layout of your website design are all things that can be “optimized” to make Google like you more.
- Pay Per Click Advertising: Pay-per-click or PPC advertising is the kind of related stuff you see ‘mysteriously’ pop up on your sidebars after you search for something in that area. Digital marketing agencies can help you set these up to drive traffic to your site. As the name suggests though, they do charge you for every click they capture.
- Content Creation: The current king of SEO among those in the know is quality content creation. Recent research suggests this can generate an increase in revenue of about 40%. Above all else Google wants to know you’re a quality business with informative knowledge and experience in a subject area (whatever your industry is) and the best way to prove that is by providing them with good, original content.