These days, the internet is booming. More and more people are gaining access thanks to the proliferation of mobile devices and the increasing availability of high speed internet connections. This provides businesses with an unprecedented opportunity to market their products and services using the web. Unfortunately, many businesses lack the expertise to effectively harness the power of the internet. However, by following just a few simple tips, you can improve your company’s web presence easily, without having to hire SEO professionals to do it for you.
One of the major keys to taking advantage of the internet is called search engine optimization, or SEO. SEO refers to a set of techniques that are used to boost a website’s ranking in a search engine. This is important because search engines are the primary way that people discover new products and services online. However, if your website is not ranked high enough in a search engine’s results for keywords related to your business, then your site is unlikely to attract many visitors. This is because as many as 80% of users do not look past the first page of results. While SEO can be complex, there are some easy things you can do yourself, without having to go out and hire SEO professionals.
First, start a company blog on your website. Blogs will increase the number of indexed pages and links that your site has. This is a key feature search engine algorithms look at when ranking pages. You can also use your blog to promote your company by keeping your customers in the loop about your newest products and services. These days, there are a ton of services that make it easy to add a blog to your existing website, without drastically increasing your website design costs.
Another great thing you can do is to spice up your website with graphics. This is called content based SEO. The idea is that if you create a great website with good content then search engines will like it better. Statistics show this to be true as well. Websites that added inforgraphics saw their traffic increase by 12% compared to those that did not. Graphics are also important to customers as well. A recent study found that 67% of customers thought that the quality of product photos on a website were extremely important in determining whether they made a purchase or not.
One last easy thing you can do to tap into the power of the internet is to start email marketing. Email marketing has been shown to generate $44.25 in profit for every $1 spent. Just like blogs, email marketing is also easy to set up.
Using these easy tricks you should be able to generate more business online. However, if you want to really unlock the power the web, then you may want to hire SEO professionals from an SEO marketing agency. The best SEO agencies are often able to provide other services, in addition to SEO, like email marketing, website design, internet advertising, etc. You can search the internet to find a top SEO agency that can help your business today. For more information see this.