Are you frustrated with the amount of traffic you are seeing through the door and on your website for your small gift shop boutique? Is the new logo that you designed for your small town photography studio not generating the number of hits that you imagined? While many people spend time on fancy graphics and direct order mailings, other businesses realize that contracting with a search engine optimization (SEO) firm is the secret to attracting new customers and encouraging old customers to return.
One way an SEO firm can help your business attract customers is through content specific text. Content marketing generates three times as many leads as traditional outbound marketing, but costs 62% less. If you want to bring more customers to your website, and ultimately through your doors, you need to use search engine optimization best practices to create content. An SEO firm can help you determine key words that you can focus on in blogs that you write, or in content the firm writes for you.
Another way a SEO firm can help your business is by keeping the customers who click on your site. For example, consumers visit business websites on their phones an average of six times in their purchase process. Your site has to be friendly enough, as well as efficient and fast enough, to keep your customers through this process. More than a third of smartphone users go online mostly using their phones, and not on a desktop, laptop, or other device. If your website and navigation tools are not friendly to a small scree environment, you risk losing this portion of your customer base.
Website design and SEO companies also help businesses by keeping current on how users spend their internet time. For instance, 47% of people expect a web page to load in two seconds or less. If your website makes potential customers wait longer than two seconds you risk losing them. In addition, 40% of people will choose a different search result if the first is not mobile friendly. Again, an SEO firm that is current on providing interfaces that work with smaller screens can help you gain bigger profits.
If you are not experiencing the internet and foot traffic that you need at your small or large business, contracting with an SEO firm is a step in the right direction. Whether you are a small town real estate and appraisal office looking to expand the number of buyers and sellers you reach, or you are a custom cabinet redesign company in a large metropolitan area, an SEO firm can help you increase and improve the content marketing that will bring you the customers you need.