Why do social media services matter? Many people might be tempted to dismiss social media as meaningless drivel that doesn’t actually turn into the leads companies are looking for. However, done right, social media can be incredibly effective at turning time spent into money and brand value.

The internet is now a large driving force in the way we all interact with the world in general. Whether it comes to choosing a restaurant, finding the open hours of the local dog groomer, or finding the best deals on bridesmaids dresses, the internet is often our go-to tool. Search engines in particular command an important presence, with industry-leader Google crunching through billions of inquiries each day.

Many businesses would like to improve their approach to social media, but don’t exactly know what they’re supposed to be doing. Here are three important things you should know about social media in the here-and-now.

1. What is SEO?

SEO stands for Search Engine Optimization, and it’s going to land you the results you’ve been searching for in Google, so long as the SEO you invest in is quality. In most cases, SEO consists largely of generating backlinks through quality content. When articles not on your website link to your website, this makes your website appear “relevant” to Google’s admittedly complicated algorithm.

2. Why are Social Media Marketing Services Important?

When you own a business, it can be overwhelming to take care of not only all your customer’s needs and the nitty-gritty details of payroll, employees, sourcing merchandise, etc., and then have to spend another hour each day with social media. Yet social media is an important engagement tool. It not only gives consumers a way to contact you and promote you, but it also can give you valuable feedback on what they’re looking for in products and services.

3. Designing a Website That Works

Did you know that 40% of people who have to wait four seconds for a page to load will navigate away? Poor design will kill your potential profits online. No one wants to buy from a webpage that seems untrustworthy, unsecure, or that is difficult to find information through. When you design a website that works well for consumers, you’ll experience greater profits. In case you were wondering, using multiple fonts, flashing images, or trying to cram everything onto one page is generally considered bad and outdated design.

What is SEO for your company? Let us know in the comments. Learn more about this topic here.