One of the issues that many small business owners face when it comes to marketing these days is that all of the hottest (and most effective) marketing trends are happening online. Internet marketing is comprised of a number of different strategies and tactics that all take time, skill, and knowledge to do. If you’re ready to get your business online and get a marketing strategy going in the digital realm, you might want to consider outsourcing. Here are a few reasons that small business owners look to SEO companies — and what you might need one for.
1. Look over and optimize your website.
The single most important part of any internet marketing campaign is a website. This basically serves as the home base for all of your other internet marketing strategies. Most internet experiences start on a search engine, so your website needs to be optimized to rank highly in the results, but this isn’t enough. Your website might rank number one, but if it’s hard to use or poorly designed people will click away. This is why website consulting is so important.
2. Start a local SEO campaign.
Another reason small businesses hire SEO services is for a local SEO campaign. Local SEO is pretty similar to traditional SEO, but after last year’s Pigeon update, small businesses need to hone their local listings more than ever to get a good ranking. A local SEO company will be able to clean up your listings and make sure they’re as consistent as possible.
3. Get your business on social media.
Another really common reason that small business owners hire SEO services is to get their business on social media. About 54% of small business owners admit that they could use help with their social media marketing skills, so if you’re one of them, you aren’t alone.
Are you considering hiring an SEO company? Feel free to share why with us in the comments section below. More.