An effective aspect of any search engine marketing strategy is to have your website listed in Google. Research shows that Google owns 65 to 70% of the worldwide search engine market share. Having your website ranked in Google is good, but being on the first page of this search engine is even better. One study found that 75% of all users never scroll past the first page of search engine results. Considering that, one of the best ways to achieve this goal is by creating search engine focused content. With that in mind, here are six content marketing mistakes you’ll want to avoid making.
- Creating Content Not Tailored to Your Target Audience
One of the most important aspects of search engine marketing is appealing to your target audience. Unfortunately, certain companies are unaware of who this audience is. With that in mind, it’s wise to take the time to understand more about your website’s target audience. This is understandably difficult for certain companies to figure out. If you need help with this problem, consider contacting a search engine marketing company. - Aggressively Going for the Sale
Part of most effective search engine optimization campaigns involves making sales. While this is important, you don’t want visitors to feel that they’re constantly being sold to. Therefore, it’s best to mix up the types of posts you create. There’s nothing wrong with persuading a customer to purchase a product or service. However, you need to make sure that your posts and pages include helpful information that’s also engaging. - Sticking with the Same Type of Content
You might find that it’s easy to continue writing posts that are a certain length. While this strategy might seem beneficial, it could begin turning visitors away. If you have visitors viewing your website daily or weekly, they need to remain engaged. If not, it could begin to affect your website’s bounce rate. This rate determines how long visitors stay on your website. Once visitors begin leaving your website faster than usual, it could affect how your search engine rankings. To solve this problem, create a content strategy that mixes up the types of posts you create. Instead of pages of 500 word articles, consider creating video content or infographics between these posts. - Writing Content That’s Too Short
It’s understandable to wonder exactly how much content you’ll need for your website to rank well. Unfortunately, there’s no magic number that will solve this problem for you. However, you stand your best chance of ranking well by creating longer pieces of content. In fact, a recent Backlinko report confirmed that pages with more content rank higher than those lacking in this area. Most first page results on Google will link to a page containing, on average, 1,890 words. - Not Using Headers and Line Breaks
Creating lengthy posts and pages is great. However, it’s important that readers are able to break down this content. Fortunately, you can achieve this goal by making use of line breaks and headers. You’ll find that headers help break down your website’s content into sections. It’s also important to avoid having paragraphs that are large blocks of text. Using line breaks further helps to make your content easier for visitors to read. - All Content, No Marketing
It takes time and effort to create lengthy and engaging content. However, it’s tough for the benefits of these types of content to pay off without having some type of marketing strategy in place. You don’t necessarily have to be a marketing genius to get your content out there. For instance, many companies find it effective to share newly created blog posts on their respective social media accounts.
In closing, there are several costly content creation mistakes you’ll want to avoid. If you’re unsure of how to create the right type of content, consider partnering with a digital marketing agency. A search engine marketing company can help ensure all of your content worries are taken care of. In turn, this allows you and your employees to focus on other matters that relate to your business.